These days marketing is king, and business has become an arms race of advertising. For a time it seemed as though only the largest corporations could get a decent-sized bite out of advertising space, but the Internet has come along and, as it has done to most things, irrevocably changed the playing field. Now even the smallest business can develop a strong web presence and make quite a profit through it.

Increasingly, the best way to do this is through an SEO services company. An SEO service company can link your website, indirectly and through the use of targeted keywords, into the searches users make on big-name search engines. With the best SEO services company, you can end up with millions of hits being directed to your website over time, vastly increasing your client base and therefore your profitability. You'll end up needing to add a whole lot of staff to keep up with the demand SEO can send your way!

You may think that it would be impossible to find an affordable SEO services company, but the fact is that there are hundreds of them, all of them specializing in different types of SEO services. SEO company services can focus on small, medium, or large businesses, on particular sectors, and on particular types of copy to be written for SEO.

If you want to find a really high quality SEO company, services should be based on results. That's how you'll know you're working with a company that is confident in what it produces and the results it gets for its clients. A results-first SEO company won't take payment unless their SEO content actually increases traffic to your website. This is a great deal for your business, obviously. If the SEO service produces more traffic – and therefore more clients – then you can afford to pay them. If it doesn't, then you don't have to worry about paying the SEO company in the first place!

It isn't hard to find the right SEO company for you, to begin exploring your options check out RankPop. Being a web-based business, they tend to have great, informative websites and communications departments. Go ahead and feel out a contract with some SEO companies that interest you. You'll quickly find that your chances for an increased web presence are high, and once you take that step, you'll wonder why you never did it before. Then you'll get another contract, and more SEO content, and start trying to keep up with your new clients.

Google isn’t in the search engine business to have fun; they’re in it to make money. Because of this they have a vested interest in making sure that the results that are returned for each and every search query are the best they can be. If their results begin to become clogged by junk and irrelevant sites, users could become dissatisfied and Google could soon see its market share evaporating. Not something they want to risk! We’ve seen what happens when Google cracks down on things it doesn’t like – the Panda and Penguin algorithm updates are prime examples of this.

And speaking of the Penguin update, when you are building links, you need to pay careful attention to your methods and your results. First keep in mind that all links are not created equal, and there are several way that you can create the best back links for organic search engine optimization.

• Link to yourself from within your own website – Something that can help you build links towards better  organic search engine optimization  rankings might be right under your nose, hiding from view. Interlinking the pages on your website or linking to past blog posts in new posts are great ways to build links within your website. Of course make sure they are relevant to the on page content you are inserting them into, and don’t go crazy; a few links at most will do nicely.
• Get your guest posting efforts on track – Guest posting has gotten a bad rap lately because like any effective link building method used to enhance organic search rankings it has been abused by people who don’t see the true benefits that it can offer. Not only can you gain high authority backlinks to your website, you can also network with other people in your industry, something that can lead to greater opportunities in the future!
• Take a look at what your competition is doing – While we don’t advocate trying to copy your competition’s backlink profile page for page or match their strategy, you can use a little bit of observation to gather information on sites that may accept link requests from you, offer guest posting opportunities, or communities that you might be able to become involved in. Who knows, you could stumble onto some link building gold!

It can take a little bit longer to build true high quality links, but believe us when we say that the time will be well spent! If you don’t think you have the time to make this kind of magic happen, why not consider working with an organic search engine optimization company? Someone who can provide organic search engine optimization services while you sit back and turn your attention towards other things that require your input. If you are a busy business owner or internet marketer you can’t afford to ignore the benefits high quality links can bring to your website!

Honestly, there’s no real way to tell exactly how your website’s SEO compares to that of your competition. Sure, you can see that kinds of SEO results they’re getting based on things like keyword analysis reports, and of course where they’re ranking for their chosen keywords…but that’s not really all there is to SEO is there?

While guaranteed SEO results analysis isn’t really possible, you can tell how you measure up by trying to put yourself in your competition’s shoes. If they are targeting the same keywords you are, see where they rank in comparison to you for exact keywords. Next, take a look at your backlinks and their backlinks; this should be possible using any of a number of free and pay-for analysis tools. Compare their social media activity to yours – social signals are becoming increasingly important ranking factors, and while there are no SEO guaranteed results, you can’t afford to ignore things that are known to help you out!

Through analysis of your competition’s backlinks, you can likely see what kind of content marketing they’re doing, and where they’re doing it. This can be extremely valuable information for you because you can then compare the authority of the pages where your competition’s links appear and see how they measure up. You can also take a look at the source code of their website and see how clean it is. Now this might be a difficult thing for you to compare against your own code as most websites do not share the same structure or functionality, but you can still identify major errors or omissions and gather some information from comparing the two. Things like blank or unoptimized meta tags, no header definition, and similar items can really take a chunk out of the benefits a website can gain from having the best possible code at its foundation.

If after all of this digging and searching and comparing you’re pleased with your results, good for you! If you’re already ahead of the game, you should be able to keep yourself there with plenty of dedication and hard work. Remember that there are no SEO experts guaranteed results regardless of what anyone says, so beware any techniques that might get you in trouble in the future, even if they look like good ways to stay ahead for now.

If you feel that you could be doing a little more, or if you need to catch up to your competition, give some thought to hiring a pay on results SEO company. Companies that follow this model will work their hardest to get you the results you desire because they don’t get paid until you’ve achieved your goals. Of course these goals need to be reasonable ones, but that’s the sort of thing you can discuss with your chosen SEO company after you agree to work together.

The price of SEO results can vary so widely, sometimes it’s difficult to pin down even a rough ballpark estimate of industry standards. Oddly enough, the most “cut and dry” pricing can be found on so-called “guaranteed SEO results” packages. Try to stay away from companies offering SEO guaranteed results as you are not likely to get the kind of results you need to make up for a large up-front investment on something that can take months to bear fruit.

Super fast SEO results aren’t something that you’re going to find for a price that is worth the potential the techniques used will have to burn your site badly. Fast SEO results typically come from the use of non-sustainable methods for link-building and content generation that can really land your website in hot water with the major search engines.

The kind of SEO experts guaranteed results you will see from the sort of SEO we just mentioned are going to be temporary, and at best earn your website a penalty that it can bounce back from with extra time and effort devoted to sustainable SEO. At worst, your website could be de-indexed and not appear in any future web searches. And who wants that?

Instead of running that sort of risk, consider adding a pay on results SEO company to your strategy and let them work their magic on your SEO while you devote your time to other things.

You might not be sure of how much SEO from such a company will cost, and we can’t give you any solid numbers. We can however tell you what will be included in the price that a reputable SEO firm will quote you:

• Analysis of your competition
• Keyword research
• Data gathering and interpretation
• Analytic monitoring and interpretation
• Content creation
• Link building
• Examining your website’s code and suggesting changes
• Networking on behalf of your business to build support in your community

And these are just a few of the things that are going on behind the scenes when a good SEO company takes the reigns. The goal of a pay for results SEO company is to get you the results you desire, and they’re going to work very hard on your behalf because that is how they get paid – until you have the results you and the company agreed on, you don’t owe them anything. How is that for stress-free SEO for your business? Simply select a company that you feel you could work well with, and devote your attention to other important matters while the SEO company handles the rest.

So while we cannot really put a definitive price tag on SEO, we can tell you without a doubt that it is well worth the cost of working with a reputable firm!