Google isn’t in the search engine business to have fun; they’re in it to make money. Because of this they have a vested interest in making sure that the results that are returned for each and every search query are the best they can be. If their results begin to become clogged by junk and irrelevant sites, users could become dissatisfied and Google could soon see its market share evaporating. Not something they want to risk! We’ve seen what happens when Google cracks down on things it doesn’t like – the Panda and Penguin algorithm updates are prime examples of this.
And speaking of the Penguin update, when you are building links, you need to pay careful attention to your methods and your results. First keep in mind that all links are not created equal, and there are several way that you can create the best back links for organic search engine optimization.
- Link to yourself from within your own website – Something that can help you build links towards better organic search engine optimization rankings might be right under your nose, hiding from view. Interlinking the pages on your website or linking to past blog posts in new posts are great ways to build links within your website. Of course make sure they are relevant to the on page content you are inserting them into, and don’t go crazy; a few links at most will do nicely.
- Get your guest posting efforts on track – Guest posting has gotten a bad rap lately because like any effective link building method used to enhance organic search rankings it has been abused by people who don’t see the true benefits that it can offer. Not only can you gain high authority backlinks to your website, you can also network with other people in your industry, something that can lead to greater opportunities in the future!
- Take a look at what your competition is doing – While we don’t advocate trying to copy your competition’s backlink profile page for page or match their strategy, you can use a little bit of observation to gather information on sites that may accept link requests from you, offer guest posting opportunities, or communities that you might be able to become involved in. Who knows, you could stumble onto some link building gold!
It can take a little bit longer to build true high quality links, but believe us when we say that the time will be well spent! If you don’t think you have the time to make this kind of magic happen, why not consider working with an organic search engine optimization company? Someone who can provide organic search engine optimization services while you sit back and turn your attention towards other things that require your input. If you are a busy business owner or internet marketer you can’t afford to ignore the benefits high quality links can bring to your website!